Sharp Air Purifier Review - 5 Key Factors Model Approach

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Sharp Air Purifier Review - 5 Key Factors Model Approach

Monday, December 21st, 2009 Subscribe To Our Feed

Kicking off our first Air Purifier Review - 5-Key Factors Model, we start with the Sharp Air Purifier Review.

In our previous post, we dealt at great depth about the glaring absence of a Scientific Peer Review in the ionic air purifier market. Correspondingly, we have added Scientific Peer Review as a fifth key factor in our model. This is notwithstanding that it will be a blank space. It would be thrilling if the empty space sets off a budding scientist or researcher to embark on the first independent scientific peer review for an ionic air purifier technology. If I am aiming to be noticed, being the first with a scientific peer review in a multi-million industry seems a logical choice.It would not surprise if every marketer of an ionic air purifier will then quote me!

Our Sharp Air Purifier Review, comprising several articles, will cover the various aspects of the Air Purifier Review - 5-Key Factors Model i.e.:

(1) Safety – in relation to the reactive agent
(2) Safety – in relation to by-products
(3) Efficacy – the reactive agents work in the lab
(4) Efficiency – the reactive agents work in the real world
(5) Scientific Peer Review.

Turning 100 years old soon, Sharp is a Japanese company with a solid track record. In business, that speaks volumes, which explains why we picked Sharp for our first review. The first article of our Sharp Air Purifier Review at Ezine.com provides a brief history of Sharp Corporation and a concise overview of their unique ionic air purification technology.

Apart from impressive history, Sharp seems to be genuinely interested in being transparent with information. Not complete transparency, but enough to outdo others.

Sharp Air Purifier Review – Unusual Insight of Marketing Strategy

Amazing transparency at a level seldom seen before, the marketing strategy for Plasmacluster Ion Technology is revealed! On 16 January 2009, Sharp explained its phased marketing approach as follows:

(a) Phase I

Focus on research and development resulting in a constant stream of Plasmacluster Ion technology in air purifiers, air conditioners, refrigerators, cyclonic vacuum cleaners, washers/dryers and LED lightings.

(b) Phase II

Focus on “academic marketing”, a method that obtains scientific evidence of the efficacy of a certain technology through collaborative research with leading academic organisations and developing consumer products based on this proof that can be independently verified. Working with 13 academic research organizations around the world, Sharp aimed to boost confidence in this technology by demonstrating its efficacy against a total of 27 pathogens and harmful substances, including airborne viruses, allergens, mold and adsorbed odors.

In its next major move, Sharp is demonstrating the effectiveness of the technology in real-life environments. On 16 January 2009, Sharp announced that it was currently working with 24 different companies to incorporate Plasmacluster Ion technology into their products.

These include whole house air conditioning system, commercial air conditioning and heating duct systems for hotels and hospitals, smoke control systems, car air conditioners, railcars, elevators, toilets, electric bathroom heater/ventilator/dryer, gas fan heater, mist sauna, air sanitizer, etc.

Several articles comprise our Sharp Air Purifier Review, including an overview of the patent-pending Plasmacluster Ion technology, a look at what actually went into the “academic marketing” that Sharp has carefully crafted into an art and also a peek into their future. Sharp’s definition of academic marketing is in our Ezine article, accessible via the widget on our blog.

No fanfare, but it seems fairly obvious that Sharp is quietly working to dominate the ionic air purifier industry. Their heavy investment in the ever-improving futuristic technology and their determination in academic marketing leave no doubt in our minds that they will thrive, sooner rather than later.

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